The following piece of literature Essay Example For Students

The following piece of literature Essay The following piece of literature is a guide for the management of Ernest Naylor regarding the system created to model the current activities of the organisation. In addition to this, a prototype database was created that could form the basis of a full scale model to aid in the activities within the organisation which have been modeled in detail in the following report. Each stage in the modeling of the system includes a diagram for the ease of understanding of the processes involved and each diagram is accompanied by a small description summarising the activities described in the diagram. Rational Rose was used to model the system as it allows for a greater understanding of the system and is a simple method that can be easily followed to provide an in depth study of the system and its environment. Other possibilities to model the system included Structured Systems Analysis and Design. However it was felt that modeling the system using the Unified Modelling Language (UML) would be more beneficial due to its adaptability and understandability for the user. We will write a custom essay on The following piece of literature specifically for you for only $16.38 $13.9/page Order now Criticism of methods used SSADM was very successful, any methodology that attempts this degree of coordination tends to grow large and unwieldy, partly due to the need for continual checking and cross-referencing between separate models. Object Modeling Techniques (OMT), class diagram notation was incorporated into UML almost unaltered. But, unlike UML, OMT is more than a language, or set of techniques and notations. Both the OMT and Structured System Analysis and Design (SSADM), consist of similar modeling components. They both support the same views of a system: the object, functional and dynamic models. The differences between them are the emphasis and style. In SSADM, the dominating view is the functional model whereas in the UML it is the object model. OMT organises the system around the real world objects, compared to the SSADM, which organises the system around procedures. Changes in requirements cause problems for SSADM because procedure based designs do not reflect change easily, this also causes problems with extendibility to the system, whereas the OMT can accommodate the change easier and extendibility can be implemented. In Object-Oriented Analysis (OOA) the users and developers of the system are brought together, uniting them with a common vocabulary drawn from the domain. In the object-orientated approach the system is designed with the context of real world objects in mind. Object Orientated Methods including UML have evolved to help developers exploit their expressive power (Coad and Yourdon 1991) . Some of the benefits are listed below: Use cases show the functionality of the system from the users perspective. They document the scope of the system and the developers understanding of what it is that the users require. The use cases diagram shown below has three aspects of the system: actors, use cases and the system boundary. Actors represent the roles that people take on when communicating with the particular use cases in the system. One actor can represent several people or job titles. In the diagram shown below, OrderClerk is an actor and the order material is the use case. Use cases can provide a step-by-step breakdown of the interaction between the user and the system for each particular use case. Class Diagram The class diagram is derived from the use case and is developed for each use case. We know from the use case diagram that the OrderClerk is the actor for the use case order material. The use case description tells us that the clerk is responsible for ordering materials. As you can see below, class names are always written in the singular, for example, for the class name customer, it can be seen below that it is written in singular although there are many number of customers. .ubf74a7adcacfe4126dd5336608cade35 , .ubf74a7adcacfe4126dd5336608cade35 .postImageUrl , .ubf74a7adcacfe4126dd5336608cade35 .centered-text-area { min-height: 80px; position: relative; } .ubf74a7adcacfe4126dd5336608cade35 , .ubf74a7adcacfe4126dd5336608cade35:hover , .ubf74a7adcacfe4126dd5336608cade35:visited , .ubf74a7adcacfe4126dd5336608cade35:active { border:0!important; } .ubf74a7adcacfe4126dd5336608cade35 .clearfix:after { content: ""; display: table; clear: both; } .ubf74a7adcacfe4126dd5336608cade35 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubf74a7adcacfe4126dd5336608cade35:active , .ubf74a7adcacfe4126dd5336608cade35:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubf74a7adcacfe4126dd5336608cade35 .centered-text-area { width: 100%; position: relative ; } .ubf74a7adcacfe4126dd5336608cade35 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubf74a7adcacfe4126dd5336608cade35 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubf74a7adcacfe4126dd5336608cade35 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubf74a7adcacfe4126dd5336608cade35:hover .ctaButton { background-color: #34495E!important; } .ubf74a7adcacfe4126dd5336608cade35 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubf74a7adcacfe4126dd5336608cade35 .ubf74a7adcacfe4126dd5336608cade35-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubf74a7adcacfe4126dd5336608cade35:after { content: ""; display: block; clear: both; } READ: Essay on A Dolls HouseAttributes are part of the essential description of a class. Examples of these are: Name, CompanyName and etc, for the class surveyor. They are the common structure of what a member can know. This means, a member can know the name of the surveyor and the company name too. A class is sub-divided into three compartments: the top compartment contains the class name, the second contains the attribute names and the third contains operations. Operations are the action that is carried out by an object. An example of an operation for the class diagram customer is Add New. This allows new customers to be added to the system. Interaction Diagrams 1. Complete Estimate Sequence Diagram for Surveyor: A sequence diagram shows an interaction between objects, arranged in a time sequence. Its most common use is to represent the detailed object interaction that occurs for one use or one operation. It specifies the communication patterns between the roles in collaboration.

Holocaust Literature Reflection †History Essay

Holocaust Literature Reflection – History Essay Free Online Research Papers â€Å"Holocaust Literature Reflection† History Essay We lament in fields of loneliness for six million of one number torn away. Remember them. This quote is from an anonymous author who was remembering all of the innocent people that were killed during the Holocaust. The Holocaust was during World War One from the years of 1933-1945. During this period innocent people were killed because they were Jewish, handicapped, homosexual, a gypsy or any other type that the Nazis didn’t like. In the book, All But My Life, a memoir written by Gerda Weissmann Klein, a survivor from the Holocaust tells her story of what she went through. There were many memorable parts, but I can remember one part that I will never forget. The most memorable part for me was when Gerda was at Bolkenhain on page 133, Part Two, Chapter 5. Frau Kà ¼gler, a German, was in charge of everyone at this camp. One of the days at camp Gerda began to run a very high fever. The nurse, Litzi, decided to keep her from working because she was feeling terrible fatigue. Gerda had been in there for two days when Frau Kà ¼gler came running in. She told Gerda to hurry up and get dressed to go work in the factory. Gerda was really confused, but she did what she was told. When Gerda got there she started working, but felt very sick and could hardly stand. Frau Kà ¼gler rushed over to her and said, â€Å"Pull yourself together, Gerda, it is a matter of life or death!† A few minutes later she saw an SS man walk by. She learned later that the ones who were ill were sent straight to Auschwitz. Gerda learned that day that not all Germans were bad people. This was my favorite part because it showed how kind even people against you can be. In conclusion, I learned a lot from this part of the story. Next time I can help someone this much, I will definitely do it. Frau Kà ¼gler was very brave and if I could ever get to know her I would commend her. Gerda was very strong and very lucky to have such a good friend like Frau Kà ¼gler. Research Papers on â€Å"Holocaust Literature Reflection† - History EssayBook Review on The Autobiography of Malcolm XHarry Potter and the Deathly Hallows EssayTrailblazing by Eric AndersonThe Fifth HorsemanCapital PunishmentMind TravelThe Masque of the Red Death Room meaningsPersonal Experience with Teen PregnancyAppeasement Policy Towards the Outbreak of World War 2Honest Iagos Truth through Deception

An Analysis of P.S. I Love You

Running Head: P. S. I LOVE YOU 1 An Analysis of P. S. I Love You Tammy McDaniel ENG 225 Jonathan Beller August 15, 2011 P. S. I LOVE YOU 2 An Analysis of P. S. I Love You The 2007 film, P. S. I Love You, is a film about learning to let go and move on with your life after the death of a spouse. The Film stars Hilary Swank, Million Dollar Baby and Gerard Butler, 300. It also stars Lisa Kudrow as Denise, Gina Gershon as Sharon, James Marsters as John, Kathy Bates as Patricia (Hollys mom), Nellie McKay as Ciara (Hollys sister), Harry Connick Jr. s Daniel, and Jeffrey Dean Morgan as William. This paper will critique the film, P. S. I Love You, through textual and formal analysis focusing on the following elements.. Storytelling, Acting, Cinematography, Editing, Sound, Style and Directing, Societal Impact, Genre, and Film Criticism and Analysis. By examining the films technical elements, you can gain a better understanding of the directors vision of the film. P. S. I Love You is a 2007 American drama directed by Richard LaGavenese. The screenplay by LaGavenese and Steven Rogers is based on the 2004 novel P. S. I Love You by Cecelia Ahern. This film was shot on locations in New York City and county Wicklow, Ireland. (Imdb. com) In this film, P. S. I Love You, Hilary Swank plays Holly, an American who marries an Irishman,Gerry (played by Gerard Butler). Gerry is Hollys soul mate, the love of her life. A few weeks shy of her 30th birthday Gerry dies from a brain tumor. Holly feels so lost without Gerry that for weeks she stays in her apartment and does not want to see or talk to anyone except Gerry. On her 30th birthday her friends come over to force her to celebrate and get out of her slump. A cake arrives mysteriously. When opened Holly finds a tape recorded message from Gerry. He tells her that she will receive a series of letters and that she has to do what each letter says. A different letter will arrive each month for ten months. The letters range from singing Karaoke to P. S. I LOVE YOU 3 going to Ireland with her friends. During the course of these letters Holly is pushed into a new future. Gerry has sent her on a journey to discover who she is without him in her life. Gerry ends each letter with P. S. I Love You. The filmmakers presented this film in chronological order to show how Holly deals with her life without Gerry and how she finds the courage to move on. This film takes place in a years time with a few flashbacks to help you understand the love that Holly and Gerry shared. Some of the settings used in this film include: Holly and Gerrys apartment, Hollys Moms bar, and Ireland. Holly suffers from an internal conflict. She knows that she will have to let Gerry go but, she does not want to. She resolves this conflict by reading Gerrys letters and doing what he asks. The letters in this film are a symbolic gesture of Gerrys love for Holly and him wanting her to move on with her life and not be depressed that he is gone. People who have lost a loved one can understand the internal conflict that Holly suffers from. This makes the movie more real to these people. I think this film ends up being a Situational Irony occurs when we expect one thing to happen and something else does. (Goodykoontz Jacobs, 2011). Through out the entire movie film you believe that Gerry set everything up with the post office so the letters arrive to Holly on certain days. At the end of the film you find the Gerry talked Hollys mom into delivering the letters to Holly. Against her feelings that this was not good For Holly she does what Gerry asks. The dialogue in this film allows you to see how Holly goes from being depressed to being happy with her life. You can tell the difference when Holly is talking to someone that she is slowly letting go of Gerry. I believe that the plot and the character drives the film forward. The plot P. S. I LOVE YOU 4 consists of carefully chosen elements from the tory that the writer feels the viewer needs to know and has arranged into a consciously designed order, leaving out some things and possibly repeating other things more than once. (Goodykoontz Jacobs, 2011) I feel that this goes hand in hand with Hollys mom being the one delivering the letters. The character drives the film,because you want to see how Holly handles receiving the letters and following through with what Gerry wants her to do. This is a film that uses flashbacks to help you understand certain things. The flashbacks in this film allows the audience to see just how much Gerry loved Holly. It shows that he loved her so much he wanted to help her move on with her life. He wrote those letters knowing that he was going to die. He wanted to help ease Hollys pain after he was gone. I feel that the flashbacks in this film help the film so much, because without them you would never really know how much Gerry loved Holly. This Film used realism acting. This is acting that does not draw attention to itself but instead gives the impression of genuine human action and emotion. (Goodykoontz Jacobs, 2011) I believe that both Hilary Swank and Gerard Butler are wild card actors. Wild card actors are actors that can play a wide variety of characters equally without becoming typecast. (Goodykoontz Jacobs, 2011) Both Hilary and Gerard I feel are actors that can do any kind of role. Hilary has done roles from Million Dollar Baby to Boys Dont Cry. Gerard has done roles from 300 to Bounty Hunter. Bot h can do comedy, drama, and romance. Which is what P. S. I Love You is. I thinks that the casting in this film was excellent and I do not feel that anyone was miscast. I feel that it helped quite a bit knowing who these actors were before seeing this movie and I do not feel that their persona distracted from their character. While watching this film I forgot that I was watching Hilary Swank and was just watching Holly. There is a scene in the P. S. I LOVE YOU 5 few weeks after Gerrys death where Holly is lip-syncing to a Judy Garland song. I feel that this scene shows us just how much Holly misses Gerry. She has let herself go. Her clothes are dirty as is her hair. The apartment is a total wreck (trash, food, old take-out, and dirty dishes everywhere). When you see all this you view Holly as a depressed and sad person. At the end of the year Holly is clean and dresses very nice and you view her as happy and enjoying her new life. What drew me to this movie in the first place was the title and the actors. After seeing the movie after taking this class I found that I enjoyed the movie in a different and better way. When you notice small things that you did not notice before this class I feel that you can understand the movie better. When you understand how a movie is made it opens up a lot of different aspects of learning for you. If the director is responsible for the film overall, in a general way, the cinematographer is specifically responsible for its look, in very specific, shot–by–shot terms. He or she is responsible for the images that the camera sees, and by extension the images that the audience will see in the finished film. (Goodykoontz Jacobs, 2011) This film uses a variety of different shots. They vary fr om long shots, medium long shots, medium shots, and medium close-up shots. Most directors use several takes, and different camera setups or versions, of the same scene. This allows them to pick and choose the best of what they have shot and to put scenes together in the way that most effectively tells the story they are trying to tell. In order to have a variety of shots to edit together, however, all those different types of shots must be photographed in the first place. (Goodykoontz , 2011) This is the job of the Cinematographer and I feel that this cinematographer did an excellent job doing just that. P. S. I LOVE YOU 6 The cinematographer choice in lighting for different parts of the the movie was superb. For the funeral scene the cinematographer used low-key lighting. For the rest of the film he used high-key lighting. I like movies that a full of color. I have only one black and white movie that I like (Casablanca). The cinematographer uses Saturation color, Desaturation color, and The Golden Hour color in this film. Saturation color is deep, vibrant, bright, pure color. (Goodykoontz , 2011) and is used through most of the movie. Desaturation color has been muted, appearing less intense, which contributes to a more realistic, often–gritty look. (Goodykoontz Jacobs, 2011) and I feel is used during some f the funeral scene. The Golden Hour color also known as the magic hour (although it actually lasts only about 20 minutes), is the term used for the time of day just before sunrise and the time just after sunset, when colors appear more warm, almost glowing, and there are no shadows, since the sun is not in the sky. (Goodykoontz , 2011) is used during the outdoor scenes in I reland. All three used in the same movie allows the audience to feel different emotions through out the film. For the apartment a narrow focus is used to make the apartment feel smaller and more claustrophobic. When watching a movie at home I prefer watching it in widescreen compared to full screen. Widescreen allows the audience to feel like they are at a movie theater. Watching a movie on full screen feels like you are missing parts of the movie. The cinematographer wants you to focus on the characters more so than the background, but at times I feel like her wants you to also focus on the background at the same time. An example of this would be when Holly and Gerry meet for the first time in Ireland. You are focused on the characters but at the same time you are also focused on the beautiful scenery of Ireland. That is also the same for when the Holly, Denise, and Sharon are stuck on the boat. P. S. I LOVE YOU 7 The editors use fade-out/fade-in and direct cut shots. An example of a fade-out/fade-in shot would be after the opening scene and after the opening credits. An example of a direct cut shot would be when the girls are stuck in the boat on the lake. The next scene shows another boat coming to save them. The editor also used an establishing shot during the scenes to let you know who, what, and where for a scene. An example of this would be when Holly and Gerry meet for the first time. You know that it is Holly and Gerry in the scene, you know that they are meeting for the first time, you also know that they are in Ireland. There is also a lot of shot/reverse-shots in this movie. An example of this would be when Holly and Gerry are in their apartment at their own dressers arguing. The camera moves from Holly to Gerry through out the entire argument so you can see each of their expressions and you can also see if they make faces at each other because of something the other said. There are two kinds of film sound used in this movie. They are dialogue and voice-over. Dialogue is when two or more characters are speaking to each other. Through dialogue you feel how the characters are feeling and also you understand what is happening. An example of this would be when Holly and her mom are arguing that Holly is obsessed with the letters. You understand that Patricia does not like the letters at all. Voice-over is when a character’s voice narrates the action to help the audience understand what is going on. (Goodykoontz Jacobs, 2011) Another form of sound you have in a film is the score or the background music. This music allows the audience to experience a whole other experience during a movie. The score can make you happy, sad, scared, or excited. It also can portray how a character is feeling at the exact moment. P. S. I LOVE YOU 8 To me Richard LaGravenese is a director that likes to tell a story and show meaning in his work. In addition to P. S. I Love You his work includes: Water for Elephants, Freedom Writers, and Living Out Loud. I believe that this film is very well made. I have never seen a movie by this director before I could not tell you about how he approaches the subject matter of the film. I do not know anything about this directors own personal vision, however, by looking at his other pieces of work it seems to me that he runs toward romance and films that tend to have a meaning behind them. For this film I believe his meaning is that after losing a loved one you can move on and have fun again and enjoy your life. This film is a Drama and Romance movie with a sub-genre of comedy. I went into this film thinking it was a romance movie. While watching it a realized that it was a lot more than that. The purpose of a drama is to allow the audience to feel what the characters are feeling. The purpose of a romance is to feel the love that the characters share. The purpose of a comedy is to allow the audience to laugh with the characters. I feel that this is a film that can influence society. I say that because I feel that after seeing a movie like this people would want to have that kind of love. When my sister and I walked out of the theater we both said I want a man to love me like that! This is a film that allows the audience to escape from their daily lives and have a good time. What is more fun than laughing and crying at the same time when watching a movie? To me the answer is nothing is more fun. This film is Rated PG-13 for sexual references and brief nudity. This is definitely not a movie for a child younger than 13. P. S. I LOVE YOU 9 As with all films you will have critics that tell you whether a film is good or not. That critic can be a professional critic, a family member or a friend. I found a phrase and a quote in our text that explains what a critic is. What is a critic? There are many definitions, some of which are unflattering, including as they do charges of jealousy, mean–spiritedness, and flat–out incompetence. Ironically enough, one of the best definitions comes from a character in a film, and in an animated film, at that. In Pixar’s film Ratatouille (2007), Peter O’Toole provides the voice of Anton Ego, a famous food critic feared for his discriminating palate and his withering criticism. When he samples food that has secretly been prepared by a rat, everyone fears the worst (particularly the rat). However, Ego begins his review with a spirited defense of the art of criticism, observations that apply just as much to film criticism as to food criticism. In the movie Ego says, In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations; the new needs friends . . . Not everyone can become a great artist, but a great artist can come from anywhere. (Bird, 207) (Goodykoontz Jacobs, 2011) I myself do not read or listen to a critic or a review. If you do and that person said that a movie was bad than you might have missed a very good movie. P. S. I LOVE YOU 10 I watched this movie again with my sister before writing this assignment and as we watched I found myself telling my sister what kind of shots were being used and explaining what a fade-out/fade-in was. Watching this movie after taking these few weeks of class I understood the movie in a different and good way. I believe that the director wanted the audience to feel what Holly does and through his direction I did. After I was finished examining the films different technical elements, I definitely gained a better understanding of the directors vision of the film. In conclusion I want to say that after taking this class and learning all about Storytelling, Acting, Cinematography, Editing, Sound, Style and Directing, Societal Impact, Genre, and Film Criticism and Analysis I am more in tune to how a movie is made and find that I enjoy watching movies a little better now that I understand what goes into it. Sometimes theres only one thing left to say P. S. I LOVE YOU P. S. I LOVE YOU 11 References Goodykoontz, B. Jacobs, C. P. (2011) Film: From Watching to Seeing. San Diego, CA: Bridgepoint Education, Inc. Retrieved from https://content. ashford. edu/books/AUENG225. 11. 2 IMDB. (2011). P. S. I Love You. Retrieved from http://www. imdb. com/title/tt0431308/combined LaGravenese, R. (Director). (2007). P. S. I Love You. [Motion Picture]. USA:

The Communication Challenge In Change Management Essay

The Communication Challenge In Change Management - Essay Example The project starts off with the concepts and theories of change management to give us a handle on what the process is all about. We acknowledge that enough has been written about the subject, but a thorough discussion of its theoretical roots is necessary for us to pin down the object of our own research, which is expected to be uncovered from the results of the survey and research based on sub-questions 1 and 2. These sub-questions are as interesting and necessary as the primary question because they will allow us a look-see on how the change management theories are translated into actual practice, and how communication plays a role in that process. We then attempt to justify this information through a case study of companies that practice change management. Relations to Existing Literature The basic idea of change management is to bring order to a disorderly situation. It is also described as the process of locating and identifying problems for the purpose of solving them. Once the problem is identified, change is then carried out either by transformation, reduction or application. By transformation, the objective is to change the situation from a "problem state"... From the research, it can be comprehended that the basic idea of change management is to bring order to a disorderly situation. It is also described as the process of locating and identifying problems for the purpose of solving them. Once the problem is identified, change is then carried out either by transformation, reduction or application. By transformation, the objective is to change the situation from a â€Å"problem state† to a â€Å"solved state.† Through reduction, change management is aimed at lessening the magnitude of the problem to at least blunt its effects on the organization. As for application, management deals with the problem by calling in specialists to transform, reduce or eliminate said problem. For efficient management of the changes that could influence the smo oth operation and viability of the business, there are four basic change management strategies set forth in the literature, which are led by the â€Å"empirical-rational† strategy. In this particular strategy, Lewin, K. says the changes are communicated to the employees by setting up reward and incentive systems based on the notion that people, being rational beings, respond positively to a give-and-take proposition. The chief concern of the proposed dissertation is to sketch change management as it is applied and communicated in different industries, of which precious little is mentioned in the existing literature. For the most part, the literature is only concerned with the theories and concepts of change management.

Questions Assignment Example | Topics and Well Written Essays - 250 words - 13

Questions - Assignment Example On the other end, Google only managed to keep some of its products popular where the number of clients using their app was used to determine the company’s application store superiority. Compared to Google’s Android operating system, Apple’s application stores are better since users maintain that they are safe for storing data and allow easier access from whichever Web-activated device (Gale Emerging Industry Overviews, 2011). If all brands had a mobile app, it would be great for application store users. However, due to a number of reasons, it is not advisable for all brands to have a mobile app. For one, most people who use apps feel grateful to app developers yet they do not understand that these app developers may be misleading at many times. Actually, when a customer abandons an app after using it once, it turns out that the high download numbers happens to be part of the high churn rate present in the world. This is not good at all and therefore not all brands should have a mobile app (Pak, 2011). In conclusion, some of the success factors that would be substantial for any mobile application include simplicity and planning. In this case, the former means that there will be broad awareness that will enable the manufacturer to understand the needs of a customer (Gale Emerging Industry Overviews, 2011). On the other end, the latter would help the customer be in a position to choose wisely from the many apps out there in the market. Pak, M. (2011). Mobile apps. Retrieved from https://docs.google.com/viewer?a=v&pid=gmail&attid=0.2&thid=13ca3e70377d6688&mt=application/pdf&url=https://mail.google.com/mail/u/0/?ui%3D2%26ik%3D53dcd4b10d%26view%3Datt%26th%3D13ca3e70377d6688%26attid%3D0.2%26disp%3Dsafe%26realattid%3Df_hcr8r0ka1%26zw&sig=AHIEtbRAv_ISfwY3tGnBi-byrPCFoxBIkA on February 4, 2013. Gale Emerging Industry Overviews, (2011). Mobile

Current Strategic Potential Essay Example for Free

Current Strategic Potential Essay The strategic potential of an enterprise (SPE) depends on the ability of an enterprise to take into account and properly assess both the internal and external conditions of its activities (Ginevicius et al. 2010). This means to know the strategic potential of an organisation, in other words ‘what it can do’, one has to analyse how different environments can be more or less rich in opportunities or hostile and how organisational capabilities ( resources and competences) can enable or constrain strategies. This essay will examine which information tools are necessary to assess the current strategic potential of Lufthansa. A globally leading aviation group focusing on the core competencies of its five business areas: Passenger Airline Group, Logistics, MRO, Catering and IT Services. The ability to analyse and evaluate the external conditions (environment) internal conditions (capabilities) is a complex phenomenon and dependent of an organisation’s activities and usage of appropriate tools. The essay will argue that for an organisation like Lufthansa with global presence and complex operations, to assess external environment PESTEL whereas for diagnosing strategic capabilities Value chain Value network are the most appropriate tools. Due to the reason that Lufthansa is an internationally operating organisation it faces international challenges. These international challenges govern as well the internal organisation as the external environment. The external environment has huge impacts on the Lufthansa. To conduct external environment analysis of Lufthansa it is essential to have information about the company, its financials, operations, global network, Strategy statement, Markets customer segment research studies, information about alliances partnerships,  Flight Schedules/Routes, Environmental challenges / studies ( e.g. Noise pollution, energy consumption controls related information), Fleet information (type aging of fleets), Competitor comparison reports, Legislation and regulations ( e.g. preferential airport rights if any) and Customer satisfaction studies. When it comes to select the tools for external environment analysis, there are quite few tools / technique available but two major / widely used to ol / techniques are PESTEL Porter’s Five forces. However use of PESTEL provides a wide overview reveal threats and opportunities presented e.g. by technological changes (i.e. fuel efficient engines, airframes, internet) or shift in market demographic, legal issues such as restriction on mergers, political such as security controls etc. PESTEL analysis helps to uncover issues likely to have major impact upon the future of the industry, regions or markets. The identification of the key drivers in macro environment changes help focus on what is most important and can be used to construct scenarios of alternative possible future. PESTLE-analysis tries to make the future more comprehensible and predictable though we have to take into account that future is something which cannot be forecasted, as unpredictable events might occur.Porter’s five forces framework which helps identify the attractiveness of an industry in terms of five competitive forces is another option to analyse external environment. However to be used carefully as not necessarily complete even at the industrial level for example, * Defining the â€Å"right† industry, most industries can be analysed at different levels e.g. different markets and even different segments within them e.g. airline industry has different geographical markets (Europe, Middle East, China etc.) with different segments (leisure, business freight). The competitive forces are different for each of these markets so must be analysed separately * Converging industries, definition of industry is too difficult because of continuous change of boundaries e.g. high tech area is converging. * Complementary organisation, analysts argue that industry analyses needs to include ‘sixth force’ due to the organisation that are complementary rather than competitors. An example is Microsoft Windows software and McAfee each is better because of others. Complementarity implies a significance shift in perspective. While Porter’s five forces sees organisations as battling against other for share of industry value, whereas  complementors may cooperate to increase the total value available. Others tools / techniques for external environment analysis such as Strategic group analysis, market segment analysis and the strategy canvases. These tools / techniques covers only the inner layer of the environment and help identify strategic gaps or opportunities thus misses the wider view of external environment for a company such as Lufthansa, thus may not be considered for analysis of Lufthansa.Strategic capabilities of an organisation contribute to its long term survival or competitive advantage. Two components of Strategic capability are ‘resources’ (what an organisation has) which includes physical, financial and humans resources and ‘competence’ (what it does well) how well these resources are deployed. The tools / techniques available to diagnose organisational capabilities includes, * Benchmarking, means to understand the relative performance of organisation * The Value chain and Value network, to understand how value to a customer is created and can be developed * Activity mapping, means of identifying more detailed activities which underpin strategic capabilities * SWOT, summarises the strengths, weakness, opportunities and threats likely to impact on strategy developmentTo diagnose Lufthansa’s capabilities (Resources competencies) ‘the Value chain Value network’ is more appropriate tool/ technique. As it helps to understand the Lufthansa’s primary and secondary activities and how company strive to achieve competitive advantage by delivering value to the customer. The value chain can be used to diagnose and create competitive advantages on both cost and differentiation. The value chain is also beneficial to understand the strategic position as ‘generic description of activities’ help managers understand if there is a cluster of activities providing benefit to customer located within particular area of value chain. It also support analyzing competitive position of the organisation using VRIN ( Value, Rarity, inimitability, Non substitutability) criteria, further value chain helps to anaylse the cost and value of the of the activities. Since Lufthansa is part of wider value network (i.e. inter-organizational links relationship to create a product or services) it will further helps to understand the strategic position of the organisation. Other tools / techniques available to assess the capabilities of Lufthansa / organisation may not be able to stand simply because the value chain can be used to diagnose and create  competitive advantages on both cost and differentiation. Whereas Benchmarking is limited to comparing input output or outcomes and dose not identify the reason for relative performance in terms of underlying capabilities. Benchmarking may also lead to measurement distortions which mean you get what you measure. Activity mapping useful it is the danger is that, in seeking to explain capabilities underpinning their strategy managers may identify capabilities as too abstract a level. SWOT on the other hand may produce long list of strength weakness opportunities and threat so prioritization remains an issue, it may be used as a summary not as a substitute of analysis, it also lacks of specificity thus making value chain value network analysis more authentic to produce the needed analysis. To understand what kind of information is essential to conduct such analysis it’s important to draw a value chain map of the organisation. Below table is a representation of the value chain of an airline and give fair idea of the information needed for such an analysis. Conclusion,To assess the strategic potential PESTEL (for external environment), Value chain Value network (to diagnose strategic capabilities) tools / techniques are the most appropriate. With PESTEL broad macro environment of the organisation in terms of political, economic, social, technological, environmental and legal factor is analysed. This leads to identification of key drivers in macro-environment which are used to construct alternative scenarios with regard to environmental changes. The strategic capabilities which provide competitive advantage on the basis of their value, rarity, inimitability and non-substitutability (VRIN) are diagnosed through Value chain Value network analysis. Thus considering international nature of Lufthansa operations and global presence both tools (PESTEL Value chain Value network) to be used to assess its strategic potential.| References, Johnson, G, Whittington, R, Scholes, Kevan 2011, Exploring Strategy,9th edn, Pearson Education Limited, England Richard J. Speed, 1989Oh Mr Porter! A Re-Appraisal of Competitive Strategy, Marketing Intelligence Planning, Vol. 7 Iss: 5 pp. 8 – 11 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000001043 Rainer Feurer, Kazem Chaharbaghi, (1997),Strategy development: past, present and future, raining for Quality, Vol. 5 Iss: 2 pp. 58 70 Permanent link to this document: http://dx.doi.org/10.1108/09684879710167647 Joan Magretta, (2012),Michael Porter answers managers FAQs, Strategy Leadership, Vol. 40 Iss: 2 pp.11 – 15 Permanent link to this document: http://dx.doi.org/10.1108/10878571211209305 G. Anand, Rambabu Kodali, (2008),Benchmarking the benchmarking models, Benchmarking: An International Journal, Vol. 15 Iss: 3 pp. 257 291 Permanent link to this document: http://dx.doi.org/10.1108/14635770810876593 Brian Leavy, (2003),Assessing your strategic alternatives from both a market position and core competence perspective, Strategy Leadership, Vol. 31 Iss: 6 pp. 29 35 Permanent link to this document: http://dx.doi.org/10.1108/10878570310505578 Ginevicius, R, Podvezko, V, Nototny, M Komka, A, 2012, Comprehensive quantitative evaluation of the strategic potential of an enterprize, Economic Computation Economic Cybernetics Studies Research, vol.46, no.1, pp. 65-84 Kavanah, P Hisrich, RD, 2010, The relationship between the quality of the idea and the strategic potential of a new venture; a longitudinal study of five Irish campus companies, Managing Global transitions: International research Journal, vol.8, no. 3, pp. 261-284 Steven T. Walsh Jonathan D. Linton (2001): The Competence Pyramid: A Framework for Identifying and Analysing Firm and Industry Competence, Technology Analysis Strategic Management, 13:2,165-177

Cleopatra Essay example -- essays research papers fc

Cleopatra   Ã‚  Ã‚  Ã‚  Ã‚  Many countries have had important rulers who were well-known throughout the world. One country whose leaders particularly stand out is Egypt. The leaders of ancient Egypt were extremely essential in history. Cleopatra was a key example of these significant rulers of Egypt. The Egyptian queen Cleopatra VII was an extraordinary woman who used her knowledge and ambition to fulfill Egypt’s political goals.   Ã‚  Ã‚  Ã‚  Ã‚  Cleopatra VII, more commonly known as Cleopatra, was born to Ptolemy XII and his sister Cleopatra Tryphaina in 69 B.C. (Nardo 9). Although she lacked beauty, Cleopatra was regarded as a fascinating woman who was known for her intelligence and charm. Egyptian coins picture her with â€Å"a countenance alive rather than beautiful, with a sensitive mouth, firm chin liquid eyes, broad forehead, and prominent nose† (â€Å"Cleopatra VII† 377). After her father’s death in 51 B.C., Cleopatra became queen. She ruled Egypt with her eldest brother and husband Ptolemy XIII. Marriage between siblings was a â€Å"common practice† in ancient Egyptian royal families (Sinnigen 662). She was the last ruler of the dynasty established by Ptolemy I. Cleopatra was of Macedonian descent but took it upon herself to learn the Egyptian language and referred to herself as the daughter of the sun god (â€Å"Cleopatra VII† 377). Her capital was Alexandria, d iscovered by Alexander the Great, and was an excellent center of Hellenistic Greek culture and c...

Confusion at the Busy Airport

There I was at the world's largest and most hectic airport. It felt like a whole new world around me but it was all to come to an abrupt end shortly. As the thousands of people around me went on with their lives so did I. Then it all started, as I approached the counter I overheard some police officers stating that a terror alert had been sounded and that all officers should be on high alert. My heart started pumping faster and faster, I started sweating and my adrenaline levels shot up. Everywhere nook I looked at I saw flashing red lights hooked up to countdown timers that seemed as though they were going to blow up any second and to mention the eerie sounds I kept hearing. As fast as I could I checked in my baggage and headed straight to my boarding gate. As I ran up the stairs I caught a glimpse of what looked like a flashing light wired up to a small box. Instinctively I shouted ‘BOMB' but within seconds I realised that it was a camera not a bomb. What have I done I thought, I had caused a stamped in the world's busiest airport. Everybody scampered to grab their belongings and headed towards any possible path to escape. All officers immediately reacted and within a matter of minutes everything was under control. However it was too late alone I was responsible for the deaths of what seemed to at least a hundred people. There, in front of me lay a child who seemed to be just 3 years old but his life had already come to an end. Nevertheless this was not the time to break down yet more a time to be happy that it really wasn't a bomb. On this sudden turn of mood each person started clearing the place and getting the injured to the hospital. But luck wasn't on our side and our happiness was short lived as this time the cry for safety was real. There was a deafening, explosive ‘BANG'. The entire building started shaking; all windows cracked and huge pieces of supporting beams fell to the ground. No one expected what was going to happen next. All flights to and from the airport were cancelled, all passengers were in a total state of panic. Fires raged throughout the building in turn blocking all possible exits. I thought to myself ‘So this is the end. I brought this upon myself,' I thought. Just that very moment a sudden turn of events occurred, which meant I could escape the death trap I was in currently. Due to the harmful gas build up in the airport many were barely managing to breath and some already on the ground unconscious. I took the deepest breath I could and ran for a small hole that blew open in the wall due to the raging fire. I leaped and went right through the fire and just barely made it sustaining very little injuries. Within another 30 minutes the fire was brought under control. This was the worst disaster that London had seen in years. Only 157 people escaped with minimal injuries, with another 276 in the hospital and a devastating 698 dead. Yet to think that majority of these people died only because of me!

Nutritional Needs Ad Essay

The fetal origins hypothesis proposes that certain genes in the fetus may or may not be â€Å"turned on† depending on the environment that the mother is exposed to while pregnant (Hampton, 2004). Healthy embryo and fetal development is highly dependent upon the growth rate and the complexity of the easiness of how deficit any nutrients needed during the stages of development could affect the delicate process. Folic acid is important for the first four weeks because the central nervous system is forming. Lacking of folic acid could potentially result in neural tube defects. Iodine in the early stage is important for brain development and without it there could be damage to the brain leading to effects like mental retardation. The could also be other nutrient deficiencies that are less damaging but would still impact the health of a child during their life. Even in the womb the fetus is able to store nutrients such as iron, vitamins D and B12, and fat that will last during the l ast few weeks to help with development outside of the mother. Gestational Diabetes There are many conditions associated with gestational diabetes because of poor nutrition. In normal conditions during pregnancy the mother’s body adapts to make sure that she is receiving enough glucose continuously for the baby therefore becoming insulin resistant. Leaving gestational diabetes untreated leads to risks of being stillbirth or even macrosomia. Furthermore, studies show that as many as 70% of all women with gestational diabetes will eventually be diagnosed with type 2 diabetes (Kim et al., 2002). Bad and Good Nutrition All pregnant women at some point has been advised to  avoid certain foods that are considered to pose any type of health risks for pregnant women and their developing babies. Caffeine has always been an important concern during pregnancy. This is because it crosses the placenta to the baby, which is bad only due to the baby’s metabolism is still maturing and is not able to fully process it. Many women finds that it is helps to eat smaller meals and frequently. There are a lot of bad foods that are not good such as fried chicken, pizza, French fries, cakes, soda (especially caffeine), etc,. What is good for the baby and mom are healthier foods such as fruits, vegetables, whole grains, low-fat meats and dairy. Breastfeeding vs. Formula Breastfeeding has many benefits over formula in many ways. Breastfeeding has always been a better choice to feeding a baby over formula. It is best for a mom to breastfeed her baby the first six months until a year and then add in solid foods. Breast milk has antibodies in it that helps to fight off infections. This is something that a baby can not get from regular formula. Recommendation There are many different websites and workshops that offer information on nutrition. Nutrition is an important part of pregnancy that is good for the baby and mom. Eating the right food with exercise will do justice for mom and the baby because will help in reducing the risk of diseases for both. References Hampton, T. (2004). Fetal environment may have profound long- term consequences for health. JAMA: Journal of the Ameri- can Medical Association, 292, 1285–1286. Kim, C., Newton, K. M., & Knopp, R. H. (2002). Gestational diabetes and the incidence of type 2 diabetes: A systematic review. Diabetes Care, 25(10), 1862–1868.

The Residential Child Care Practice Processes Social Work Essay Example

The Residential Child Care Practice Processes Social Work Essay Example The Residential Child Care Practice Processes Social Work Essay The Residential Child Care Practice Processes Social Work Essay To see the procedure and pattern of acknowledging immature people into residential attention today it is of import to hold an consciousness of the history of residential kid attention. The 2nd half of the nineteenth century saw the debut of Children s places by altruists such as Victorian Gentleman William Quarrier and the Reverend Jupp. Residential kid attention was provided in groups of little bungalows normally in rural locations. Residential kid attention today still contains charitable/voluntary intercessions. ( RGU 2007 ) Prior to 1983 there was no specific statute law that controlled the admittance of immature people into unafraid adjustment, an exclusion to this was if a immature individual was convicted of a serious offense through the condemnable tribunals. In these fortunes the Secretary of State had the power to put the immature individual in a topographic point of security. A hearing could call a specific school for a immature individual or kid but it was left to the caput of the constitution as to whether or non the arrangement was in a secure or unfastened scene. This meant that the kid could be moved between the units within the residential constitution without informing the hearing system. This raised concerns that the European Convention of Human Rights was being breached by Scotland. The three caputs of the bing constitutions and the Scots office set out standards for admittance into unafraid adjustment. This resulted in new statute law being added to the wellness and societal services an d societal adjudications Act ( 1993 ) which took consequence from 1st February 1984. ( Secure in the Knowledge, 2005, p7, p8 ) Scandals that led to public questions affecting the criterions of residential attention for kids and immature people have besides contributed to the higher degree of attention now provided. Evidences for referral: The grounds a kid or immature individual is referred to the newsman and kids s hearing system vary, the kid may hold been abused physically or sexually or both. They may hold been absent from school without sensible cause, offended, been a victim of an offense or intimidation, misused drugs or intoxicant, be out with parental control, or any combination of these could be evidences for referral. ( Children s hearings 2011 ) Referral: The foundation of the kids s hearing system has laid out the undermentioned guidelines for the kids s newsman and panel. When a Reporter receives a referral, they will set about an initial probe to make up ones mind what class of action, if any, is in the kid or immature individual s best involvements. The Reporter has to see whether there is adequate grounds to back up the evidences of the referral and so make up ones mind whether mandatory steps of supervising are required. The Reporter has statutory discretion when make up ones minding the following measure, they may aˆ? decide that no farther action is required. The kid or immature individual and normally the parent or appropriate individual will be informed of any determination in authorship. aˆ? refer the kid or immature individual to the local authorization so that advice, counsel and/or aid can be given on an informal and voluntary footing. This normally involves support from a societal worker. aˆ? arrange a kids s hearing because they consider that compulsory steps of supervising are required for the kid. A kids s hearing panel is made up of three members of the populace who have had preparation in this country. It must be made up of both male and female members and purposes to hold a balance of age and experience. One of the panel members will chair the hearing. The hearing thinks about and makes determinations on the public assistance of the kid or immature individual, taking into history all of the relevant fortunes, including any hazard pickings and offending behaviors. ( ibid ) Harmonizing to Geting it Right for Every Child ( GIRFEC ) Consultation Pack on the Review of the Children s Hearings System, the most common determination for disposal of a hearing is a supervising demand. This means that the kid will hold contact with a societal worker or other identified professional on a regular footing. The kid or immature individual will hold to run into certain standards. This is every bit good as other people and professionals holding to make specific undertakings to work with the kid or immature individual. A supervising demand can hold any status attached if the hearing thinks it will assist the kid or immature individual. The local authorization has to set the supervising demand into action. Some illustrations of conditions attached to disposals are: seeing your appointed societal worker on a regular basis ; go toing a particular programme to turn to their behaviors ; being placed in surrogate attention or in a residential school or in a secure unit because of peculiar concerns ; victim-awareness and/or mediation. ( GIRFEC ) Pre-admission: Requests for arrangements must usually be made by Practice Team Workers. Exceptions to this are out-of-hours Referrals from the Emergency Social Work Services or exigency Referrals through the Criminal Justice system from Court Social Workers. Once initial petitions for arrangement are received and considered appropriate, and so the mentioning worker will be required to finish our Secure Referrals Application Form. This will so be considered by the following meeting of the Secure Referral Group. The chief rules that guide this determination are: Secure Accommodation must merely be used as the last resort and all unafraid arrangements must be for the shortest clip possible. ( Edinburgh Secure Services 2009 ) It is ever better if there is a passage program put into topographic point for a kid or immature individual coming into attention but this is non ever available as the kid or immature individual may hold a secure warrant attached to them or they may hold to be accommodated imideatly for their safety or the safety of others. Admission: The admittance procedure is the same for all kids and immature people who are come ining the attention system. This is nevertheless a more relaxed procedure if the kid or immature individual has a planned passage into attention. A passage program follows a basic four hebdomad program. This is non set in rock but the principals are. Week 1 initiation, this is a opportunity for the keyworker to go familiar with the immature individual s background and file, do hazard appraisals based on the available information and start to develop a passage program. Week 2 passage program, this will include run intoing the immature individual discoursing the attention program and seting a passage program with visits to the unit into topographic point. Week 3 presenting the immature individual to the unfastened unit through meeting staff and other immature people, Week 4 edifice on Week 3, within the secure environment there would be readying for terminations. The keyworker from the secure unit would besides see the immature individual in the unfastened unit during the move and one time they have moved to supply support for their passage. ( ibid ) By following these guidelines the injury of being admitted into attention can be minimised although the kid or immature individual will still endure the feelings of loss and separation from their household, community and equals. Elizabeth, Kubler Ross describes the phases of separation and loss as D.A.B.D.A, Denial, Anger, Bargaining, Depression, and Acceptance. These phases of heartache can besides be applied to a immature individual traveling into attention and will non needfully follow any set order. ( Kubler Ross, 1969 ) Anthropologist Kalervo Oberg discussed four phases of civilization daze which an person can travel through when come ining a unusual civilization. These phases can besides be related to a immature individual come ining into attention. The four phases of civilization daze are described as, the honeymoon period, the crisis stage, the accommodation stage and version. Young people coming into attention frequently display behaviors that they would non usually utilize, this will include being truly quiet, angry, violent, hostil and submissive before they accept the new surroundings they find themselves in. Staff in the unit can besides help in a less traumatic passage by helping the immature individual to adorn their sleeping room with postings and personal effects to do them experience more at place. Facilitating contact with parents or callings and guaranting the kid is made to experience welcome in the unit by presenting them to the other occupants and staff. Institutionalism is the syndrome which is now used to depict a set of ill adapted behavior that are induced by the force per unit areas of life in any institutional scene . ( McNown, Miriam. Johnson Rhodes, Rita. 2007 ) There is ever a danger of going institutionalized when remaining in attention for extended periods, by seeking to advance a sense of ego and personal individuality within the immature people this is less likely to go on. If a immature individual is to be secured under subdivision 70 of the Children ( Scotland ) Act 1995 they have no engagement in the designation of a arrangement. The resources available may intend that the kid is placed out with their geographical country. This is an institutional response which is in direct struggle with the rights of the kid ; thought besides needs to be given to statutory demands and the jurisprudence. The national attention criterions for attention describe what each single kid should anticipate from their clip in attention. The relevant subdivision is get downing your stay criterions 1-7. The criterions are grouped under headers that follow the kid or immature individual s journey through the service. The important 1s in this instance are Get downing your stay ( criterions 1 to 7 ) 1 Arriving for the first clip 2 First meetings 3 Keeping in touch with people who are of import to you 4 Support agreements 5 Your environment 6 Feeling safe and secure 7 Management and staffing agreement By following these criterions admittance injury can be minimized and the immature individual will be able to go on to hold a sense of ego and personal individuality. Forming new fond regards is another country that a immature individual coming into attention can happen debatable, a firmly attached kid, harmonizing to, Mary Ainsworth, in the Strange Situation survey, exhibit hurt when separated from health professionals. Edinburgh kids and Families section are now working towards an fond regard advancing theoretical account of attention. This will work in concurrence with anti-oppressive and anti-discriminatory pattern. It is vitally of import to us that immature people are able to develop their individuality within a positive environment. Therefore, we will non digest any unjust intervention or favoritism of immature people which is based on their age, gender, civilization, race, spiritual patterns or beliefs, sexual orientation or so any other feature of the immature individual that they have a right to keep or show . ( Edinburgh Secure Services 2009 ) In 1989, authoritiess worldwide promised all kids the same rights by following the UN Convention on the Rights of the Child. These rights are based on what a kid needs to last, turn, take part and carry through their possible. They apply every bit to every kid, irrespective of who they are, or where they are from. ( GIRFEC ) Within the attention puting it is critical that all kids have entree to a kids s rights officer to move as an advocator for the immature people who are looked after by Children households Services. The Care Commission was set up in April 2002 under the Regulation of Care ( Scotland ) Act 2001 Regulation of Care ( Scotland ) Act 2001 to modulate all grownup, kid and independent health care services in Scotland. From 1 April 2011 a new regulative organic structure, Social Care and Social Work Improvement Scotland ( SCSWIS ) , is responsible for modulating societal services. ( National Care Standards )

Proposal On Deca Commissary Sign in Procedure Assignment

Proposal On Deca Commissary Sign in Procedure - Assignment Example There will be also an enhancement of recognition as all the people that will be signing in, the system will contain their data, and hence, improve the efficiency and security at Deca commissary (Markel, 2012, p. 184). The electronic system of signing in to work will promote the professional growth at the Deca commissary. For instance, the system, such as the Defense Enrollment Eligibility Reporting System will go a long way in verifying the status of all the people or customers and hence will grant them the access what is in the commissary, such as the promotional prices. This, in essence, will boost the professional growth of the commissary. The system will ensure there is no going against the policy, hence, promoting the professionalism of the commissary. The electronic system will also ensure those entering the commissary ensure they uphold professionalism. Furthermore, the electronic system of signing-in will ensure there is the connectedness of all the departments and employees within the commissary. This is possible by having the data time of each department and employees, and hence, it will be easy to have the data of all employees through electronic means. Therefore, this paper will embark on the problems of the current honor system of signing in and the possible solutions unto them. There exist several problems of using the current system of signing in, in which case it entails writing downtime in books, especially when writing the time of entering the commissary and time of leaving the commissary. One of the problems that such a system poses is the security threat. Security is remarkably crucial for all the employees that work in the commissary, including the whole of commissary and its properties.  

Analyses and evaluate the micro-external environment of (two) Essay

Analyses and evaluate the micro-external environment of (two) international markets - Essay Example According to Mintel Oxygen (2012), fitted bedroom furniture contributes in large proportion to the total sales revenue earned by the bedroom furniture industry. Fitted bedroom furniture includes built-in wardrobes, built-in drawers, fitted beds etc, and Mintel Oxygen (2012) has also pointed out that fitted bedroom furniture is designed for large bedrooms. USP of fitted bedroom furniture lies on the ability to provide variety in design, systematic fittings and synchronise with large space in the room. Mintel Oxygen (2012) has reported that non-fitted furniture is generally preferred by bachelors and individuals who do not have large space in the room for using fitted bedroom furniture. Non-fitted furniture includes bedside tables, customized chests of drawers, dressing tables, beds etc. A unique selling proposition of non-fitted bedroom furniture depends on its ability to provide a high degree of customization in terms of assembling bedroom furniture to customers. The next section of the study will discuss the market composition of Germany for the bedroom furniture segment. The German bedroom furniture industry is going through a critical phase in terms of shrinkage in demand due to the slow economic growth rate and dwindling purchasing parity of customers. Lynn (2010) has pointed out that sovereign debt crisis has decreased the retail merchandising growth rate in most of the European countries. Market Line (2012a) has reported that almost half of the German furniture industry is dominated by the bedroom furniture segment. According to Market Line (2012a), the value of the bedroom furniture industry in Germany is more than $25 billion, which is proportionate to more than 50% of the overall industry composition. Industry analysts have forecasted a compound annual growth rate (CAGR) of 3%–4% for the bedroom furniture industry. The bedroom furniture market in the country is fragmented due to presence of both domestic and international players in large propor tion. Market Line (2012a) has been able to conclude that only 7% to 13% of buyers in the country prefer to purchase high priced premium luxury bedroom furniture for their home. The majority of buyers prefer to purchase mid-range bedroom furniture for their home. Customer segmentation for the German bedroom furniture industry can be done by using lifestyle criteria of Brassington and Pettitt (2007). According to lifestyle, bedroom furniture customers in Germany can be segmented as ‘singletons’ and ‘best agers’. Young professionals with a high spending capacity can be classified as ‘singletons’; these customers prefer to purchase customized non-fitted furniture, which can fit in their small bedroom. Couples with children and older people complemented with a high spending capacity can be classified as ‘best agers’; these customers prefer to purchase fitted furniture for their large bedrooms. De Mooij (2011) has pointed out that the pu rchasing behaviour of customer can be directed by personality and cultural orientation, which means that companies planning to expand their business in the bedroom furniture segment of Germany need to design their product in accordance with German culture for generating attraction among customers. The stable political condition of Germany will encourage retailers to invest in the bedroom furniture segment, which will help them to expand their business in the country. Gillespie et al. (2010) have pointed out that antitrust law in European countries such as Germany has